1985 NAASFIC Promotion

1985 NAASFIC promo

This is one of the better “economical” promotional pieces I produced in between the labor-intensive color cards. Rendered on an 11″X17″ish piece of medium weight illustration board the figure depicts my version of a House Hostigos rifleman from H.Beam Piper’s classic alternate history novel Lord Kalvan of Otherwhen.

After shooting a stat for use with the card I added color with via watercolor, ink wash and airbrush and put it in the very same art show it advertised…and was promptly snapped for the immediate sale price early in the convention.

1986: Queen and Escort Promotional Mailer

QueenAndEscortPromo1986

During the ten-year period following the Skye Boat Song promotion I sent out some sort of promotional piece every six months or so, the cards often performing double duty as convention flyers, bookmarks and on one occasion a change-of-address card. One fairly effective piece was a large color card displaying several color images produced by one of my major clients – they’d ganged the images on the end of a regular print run then used the bundle of finished cards barter in settling an old debt .

It seemed to be particularly effective as a hand-out at the dealers’ room tables we would often run at conventions….until I saw convention attendees sporting buttons displaying some of the same images from the card. At first I was pleased, assuming the buttons to be promotional items coincidentally sent in by the publisher in question but when I determined that the buttons had been purchased my sons and I did some investigating and found that a t-shirt vendor six tables down from us had walked off with half my cards and was using a hand-punch to make them into buttons then selling them for a couple of bucks apiece.

(It’s always amazed me that to the end he emphatically insisted he “didn’t do nothing wrong!”)

Entitled Queen and Escort this image was one of the multiple samples on that card but was well-received enough to serve as a promotional mailer on its own in the spring of 1986. It’s one the best examples of the composite technique I used at the time as well as one of my first large format female figures and was the basis for a third-person cosplay performance as well as the subject of two different small sculpts of mine later on. It was a point of pride that the concept, composition and use of color was strong enough to gloss over the fact that she wasn’t wearing very much. It even took my mom fifteen minutes of viewing before she tumbled to her state of relative undress.

Queen and Escort still hangs on my studio wall despite several lucrative offers, but then the highest bids invariably come from gentlemen ( and I use the term loosely) that I’d never want as owners of my work. This image is based on a Cibachrome print and the colors have shifter quite cool over the years. With the daughters and granddaughters  I have now I don’t think this is something I’d do again but it remains one of my favorites

1984: Skye Boat Song Promotion

SkyeBoatSongPromo1984

Other than knowing how to sling an airbrush and wield a marker I was totally clueless at the outset of my freelance career. As I’ve written earlier my parents were not overly enthusiastic about my career choices and until my second year of college the only bona-fide artist I knew was Peninsula pioneer and Renaissance man Cotton Moore…and it didn’t get much better when I finally started studying art in college as practicalities of an designer’s life were glossed over in favor of draftsmanship and technique.

Somewhere along the line I discovered CA (Communications Arts) magazine and learned about promotions and hustling up work…which immediately started the internal Stukas tearing up my innards. Along with all sorts of naturopathic remedies I had been spoon-fed in my youth with the idea that you “didn’t shoot off your mouth about yourself”, that hard-work and professional results were the best advertisement ever and in the initial stage of my illustration career that proved to be a sound plan.

…then came the evening in late 1984 when I looked at our snug little home, my sleeping children, the moths flying out of our checkbook and realized that at my current income we’d soon be getting our mail at nsmCardboard Box 5, Under The Overpass at Exit 272 , Utah 77340

My first step was to increase my efforts showing my portfolio locally, but I also went back to CA (then subsequently Step By Step and How-To magazines ) and started researching the idea of promotional mailers. As I was living in the creative wilderness of the Intermountain West a decade before computer aided design (with printers and scanners) the process of designing/printing/distributing promotional mailers was extremely labor-intensive but I managed to churn out some nice work which in turn brought in new clients and an increase in assignments. .

Skye Boat Song was the first promotional image I sent out – the image was inspired by Gordon Dickson’s classic military science fiction novel Tactics of Mistake while the title was a pun playing off the title of one of the first bagpipe tunes I ever learned. The type was all set by hand using Letraset press-type and pairing with the image involved more work with a PS 79 Proportional Scale than should be allowed by law. As photographic prints they were a little pricey to print up, but I sent 25 out in December of 1984 followed an equal amount a month later. As a promotional mailer it wasn’t too terribly successful, but it did startle an existing client into formalizing our relationship and feeding me a LOT more work, so it definitely was one for the win column.

LCDR Matthew Madoc PhD.

2020-01-01 Professor Madoc

It seemed only natural to have a Fireball XL5 re-design as my first finished project for 2020. While I continue to  adapt classic uniform details and as was the case with LT Ninety I’m changing  the Professor’s back story a bit, giving him a Welsh surname which enhances the “realness” while continuing the pun (“Matthew-Madoc” vs. “Matthew-Matic”.

I’ve also given him a specific rank, which brings up an interesting point: granted this is a kids show, and a kids show from wwaayy back but even at age ten it bothered me that naval ranks were interspersed with ranks used in the army/air force/marines. With the World Space Patrol part of an integrated service maybe the source of commission determines what type of title you are given: go to Annapolis and you become an ensign upon commissioning, go to West Point and  you start out as a second lieutenant

 

1995: Double Angel

AngelInWhite

When it comes to wealth and/or physical possessions I have always tried to stay negotiable in that any amount of my money or any possession was “negotiable” if a friend or family was in need. For example during our wilderness years in Eastern Tennessee my sons could always tell when we started our Christmas shopping because it was as that point that my CD collection would start to shrink as I started selling them to finance the purchase of gifts.

I’m not nearly as generous with my work – it’s tough to let it leave my possession and I won’t sell a piece of art now without a very pressing reason…but the most difficult “departure” for me involved a piece of work that wasn’t even finished. It was twenty-five years ago and between caring for our newborn daughter Meghan and teaching an early-morning religion class My Beautiful Saxon Princess had little time for painting and had little to show for an upcoming convention. On the other hand I had three paintings started, one of which showed a lot of promise so push-over that I am I wrapped it up and put it under the tree for my sweetheart.

Not many people would start to sniffle at the sight of pencil lines on primed Masonite but then My Beautiful Saxon Princess isn’t most people. I’d gone through several overlay/steps to get the drawing just right and the underpainting I’d included neatly indicated all the lights and darks which made finishing the picture both timely and painless. The signature is different from the way either one of use routinely sign work but then it’s probably the closest to a true collaboration we’ve ever done – evidently a good thing because it both swept awards and sold immediately at the convention.

1991: CATAlogue

CATalogue Folder

It wasn’t just the move from Alaska to Tennessee that brought about culture shock during the winter of 1990-91, it was also the collision of graphic design hipsterism with the more casual business world found in science fiction conventions. All of this playing against the backdrop of yet another artistic upheaval, namely the transition from physical hand tools like waxers and X-acto knives to the use of computers in the practice of graphic design itself.

It all felt I was trying to take just a little sip of water out of a fire hydrant but I had a family to support so I did my best to integrate new skills from the university with the solid skills I’d developed as a successful illustrator…and I had to do something: Though I’d been a full-time freelancer for a decade I was feeling real heat from new competition and figured that I needed to do a better job in promoting myself and my work.

My CATalogue project seemed to fit the bill by combining basic computer design work with rendering skills and a dash of humor to present my work in the best way possible, an approach that was made even better when marbleized paper to create hand-made book folders for presentation. Unfortunately to this day I am still trying to figure out just how effective the campaign really was. It was so labor-intensive that I only sent out two dozen books with mailings spread out over a six-week period and it was tough to make a connection between “who got a book” and “who sent work”. A few of the small press publishers in the science fiction market didn’t quite grasp what I was trying to do and returned the books, one with the damned-with-faint-praise remark that he liked the concept a lot more than he liked the art itself and it was twenty years before I tried promotions again with an equally ambitious campaign.

Batgirl…finally

2019-12-00 Batgirl Prelim

SHE’S DONE!

…well, mostly done. There’s a needed touch-up here and there and the photography leaves a  bit to be desired in terms of cropping and focus, but the main goal has been achieved before 2019 ran out.

I finished “Forlorn Hope” 2.0

Close to a decade ago I put together a cut-paper sculpt very similar to this one in terms of subject matter, but that earliet work  was always lacking somehow. That aesthetic shortfall  was grist for more than one blog post so about a year ago I decided to do some editing…which turned into close to a complete rework – the project that wouldn’t die – and when I took my tumble down the stairs which in turn led to me flat on my back with serious knee problems I thought I’d never, ever get done.

But somehow I did, and getting it done has given me confidence – and hope that I’m not quite ready for life in a rocking chair yet.

Fans of The Art of David R. Deitrick

https://www.facebook.com/groups/323517331008113/

If it seems like I haven’t been writing as much it’s because I haven’t – I’ve been caught up with fulfilling orders for my Midnight Son Kickstarter campaign and have had little time for proper word-crunching. When I do knock something it out its usually short, and short work is usually put it up on my Facebook fan page.

The page’s proper title is Fans of the Art of David R. Deitrick and it was put together by my dear friend and sometime agent Scott Taylor of Art of the Genre. I know that there is a wide range of opinions when it comes to social media, with most of the distaste brought on by the vicious political infighting that has all but supplanted the usual cute cat and Here’s-What-I-Had-For-Dinner posts but the fan page very pointedly avoids political/contentious posts. I share these blog posts with the fan page, but there is a lot of shorter – and in some instances –“funner” things going on there.

I’m very hesitant to add friends to my regular Facebook page but I’m easy-going about the Fan site, again with the assumption that we’re there to have fun and not argue.

You’re more than welcome to join.

Adding a Little Light to The Subject

I guess you could say that this is the last Christmas present I’ll ever get from my mom. Her estate was finally settled and after I paid off some bills my Beautiful Saxon Princess and I decided to put a little bit of the legacy into the house itself. With the first disbursement we had our space-tub (whirlpool therapy bath)  installed in our master bath but this time I wanted to fulfill a fifty-year old wish.

As I’ve written before my bonus room studio bears a strong resemblance to the attic loft I grew up in back on the ranch in Sterling.  As much as I loved “living on the roof” I always wished there’d been just a little bit more window space but Dad wasn’t quite confident enough to try making a skylight or dormer window so I made do with the sunlight I DID have.

… which makes it all that cooler to finally get a similar change made in my current studio. Having it adds sunlight and a cross-breeze when so desired but the change has messed with my spatial perceptions a bit. The VELUX brand window can be opened and comes equipped with two screens: one for the sun and one for the bugs. It  was purchased through Home Depot and installed by Ruggle’s Realty Services based here in Clarksville, with actual installation taking about a day.

The Wonder That Is Colin Furze!

I was actually indulging one of my secret vices (“Choosing Beggers” videos by YouTube content provider RSlash ) when I stumbled onto this young man’s work about a month ago. As I watched Furze document his creations via time-lapse video I was convinced that I was seeing some rather ambitious digital work but as I’ve gone through video after video I finally realized Colin is the person that I’ve always styled myself to be: the man who can make anything.

I’d like to say that Colin is a younger version of me – a 30+ year younger version but he has twice the skill-set I do, a rather hefty sponsorship from eBay and a physical presence I can only aspire to (think Bryan Adams with a Lincolnshire accent.) His life is the most compelling argument for young people to actively consider going into the trades as opposed to incurring crippling debt for a college degree.

I’m including just one of these video clips but there are plenty more to choose from.