1971: Descendant of Beowulf

(I had to simplify things for the title to  this last peek at my upcoming book – I had so many friends, cousins and sons that I had to resort to sketching wiring diagrams before typing up the titles) 

It was a commercial made up of clones with Robert Redford’s doppelganger putting his best Sundance moves on Katherine Ross’ twin sister while a sound-alike band sang a jingle set to the tune of Santana’s “Evil Ways”:

You got a smoke that’s something else Win-chester.

A whole new taste and straight your way.

It’s something else Win-chester”.

Cigarette advertising on television was officially banned as of January 1,1971 but the R.J. Reynolds tobacco company was pushing the issue with Winchester – a small cigarette-sized cigar that used a loophole in the new law to continue their on-air promotion of tobacco products. It was a maneuver that would become more common as we got deeper into the “Me Decade” of the 1970’s, a narcissistic side-step of accepted norms in an effort to increase profits.

Other developments in 1971 included:

  • Broadcast standards for language and subject matter were pushed further with the premiere of Norman Lear’s groundbreaking comedy/social commentary All In the Family.
  • Resistance to the Vietnam conflict increased to a 60% disapproval rating and triggered bombings in the US Capitol with the unauthorized release of the Pentagon Papers, a government document that revealed that the Johnson Administration had systematically lied about the conduct and progress of the war.
  • The Uniform Holiday act put all federal holidays on Monday.
  • To the delight of young people all over the country the age to both vote AND drink was lowered from 21 to 18.

Events for the state of Alaska likewise ranged from the monumental to the trivial:

  • In December President Nixon signed the Alaska Native Claims Settlement Act into law.
  • Nuclear testing continued at Amchitka Island out at the end of the Aleutian chain.
  • Public television finally arrived in the state with the establishment of KUTV channel 9 at the University of Alaska campus in Fairbanks.
  • …and a new shop building was opened at Kenai Central High School located across the parking lot to the south of the main building. In line with the trend at the time toward vocational education the new complex included an auto shop, a carpentry shop, a drafting classroom, and a student supply store.

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