Northway Mall Office “Plug”

NorthwayMallChugach

This illustration may have been the first assignment I received from the Anchorage advertising firm Murray, Bradley and Rocky. After I ran the ARCO illustration on the 22nd I got to thinking, which got me to rooting around what tear-sheets and records I still have from that time – and this is what I came up with. I know that I did it in late 1980 but so much was going at the time I can’t be sure which one happened first

…and my records are so spotty. For years I kept meticulous records, hauling at least two (and sometimes more) full file cabinets everywhere we went but after thirty-nine years and seven moves I’ve lost a lot of stuff. It’s the kind of illustration you’d see now only in a specialty publication or used to establish a nostalgic theme and would now be done in Photoshop or purchased from one of the numerous photo houses that flood the Internet.

It’s also of a time before internet commerce lead to the proliferation of ‘dead malls”. While Northway Mall was headed in that direction long before the rise of the Internet, when this advertisement first ran it was the one nicest shopping centers in Anchorage, anchored at each end and the middle with major retailers like Safeway and Pay-n-Save.

…though we were more interested in the Waldenbooks, gaming arcade and Art’s Video Mart stores where a good portion of my lieutenant’s pay was squandered on the 1st and 15th of every month….

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